Brand partnerships
Partner with The Coop Scoop
Practical chicken keeping, real backyard flocks, and an audience that trusts Donna's 30+ years of hands-on experience.
Who we are
Real flocks. Practical advice. A little backyard joy.
Donna and Mark Little share everyday life with their backyard chickens and quail. Donna's practical how-to videos help beginners raise happy, healthy flocks, and the flock's personalities keep viewers coming back.
Our audience
Chicken keepers come for advice. Animal lovers stay for the flock.
Source: YouTube Studio, October 22, 2026. Updated monthly.
Growing with us
YouTube is our home base. Our newer channels are growing every week, and every partnership includes them as bonus reach. Partners who join now keep their rate as these channels grow.
Ways to work together
Useful products. Natural stories.
A practical introduction
One sponsored segment in a relevant YouTube video, a clear product demonstration, and an agreed link and call to action.
Ideal for feeders, waterers, bedding, tools and flock accessories.
A focused product campaign
One dedicated demonstration, two supporting Shorts, and a follow-up after an agreed period of use, with tracked links.
Ideal for products that benefit from setup and follow-up.
An ongoing seasonal partnership
A three-month content plan with agreed video appearances and progress updates. Website or newsletter placements can be added.
Ideal for a consistent presence through changing flock needs.
We also offer affiliate partnerships, seasonal gift features and sponsored articles. Rates on request.
How we feature products
Shown in real use, with our real flock
Every product is shown in real use with our flock, with honest observations and practical explanations. Sponsored content is always clearly disclosed. See Donna's style in Fall Chicken Coop Cleanout.
Work with us
Let's create something useful.
Tell us about your product, goals and timing. Donna and Mark reply within 3 business days. Prefer email? [email protected]
Questions brands ask
Partnership FAQ
What kinds of brands do you work with?
Products backyard chicken and quail keepers actually use: feed and treats, feeders and waterers, coops and bedding, predator protection, incubators and brooders, and gifts for chicken lovers.
Do you accept free products for review?
We're happy to test relevant products, but a review isn't guaranteed. We only feature what works for our flock.
Do you do affiliate-only partnerships?
Yes, for products we already use and recommend. Dedicated videos and Shorts are paid partnerships or product-supply arrangements.
How do you disclose sponsored content?
Every paid or gifted feature is clearly disclosed in the video and description, following FTC guidelines and YouTube's paid-promotion setting.
How long does a campaign take?
Most single-video campaigns run 3 to 6 weeks from agreement to publishing, including time to test the product with our flock.
How fast do you reply?
Donna and Mark reply to every partnership inquiry within 3 business days.
© 2026 The Coop Scoop with Donna Little. All rights reserved.